This intense rub, made with authentic American herbs and spices, is specially designed for making Beer Can Chicken on the barbecue or in the oven.
The paprika, chili, and green spices give the rub an intense aroma, while the sugar creates a beautifully caramelized exterior.
Place the chicken over a can of beer (or Coke!). The chicken meat will be steamed from the inside, giving you a wonderfully tender and juicy roast.